Temu, eBay and Walmart: what they check before a new seller is approved

A practical comparison of what each marketplace looks at, and which parts an IP check can cover.

The pattern is the same, the weights differ

All three check identity, payment and network. They differ in how strict each step is and which countries they support.

eBay

• Long-established accounts and seller limits are more important than the IP.
• Linking to an existing account is a common reason for restriction: device and payment reuse matter.
• IP country should match the address and bank country.

Walmart

• Marketplace onboarding is strict: business documents, tax details, and a phone number in the market.
• Applications from hosting IPs or mismatched countries have a low approval rate.
• Expect manual review; the IP is a small but visible inconsistency.

Temu

• Seller onboarding is mostly business-document driven, and support varies by region.
• Because it is newer, buyers and sellers both look at behaviour signals; a brand-new account with sudden volume stands out.
• Network country should match the registration country.

What an IP check covers

• Country consistency between IP, phone, payment and warehouse.
• Whether the address is hosting, CDN, VPN or Tor — the obvious mistakes.
• Whether the exit IP drifts between sessions.

What it does not cover

• Business documents and tax identity.
• Payment history and bank verification.
• Behavioural signals after the account is live.

Use the check to remove the cheap mistakes, then spend your effort on documents and behaviour. Our platform notes go deeper on Amazon, TikTok Shop and Shopee.